The umbrella brand British Motor Heritage represents a portfolio of 18 traditional British automobile manufacturers. By the way the world famous brands like Morris, Austin, MG, Rover, Austin
Healey and many more.
Next to the automobile classics & milestones of the automobile history there are especially these over decades grown up attributes like style, elegance and tradition which make these brands
that valuable nowadays.
Target group: men between 30 – 60 years